I am so excited, and also a bit hesitant, about the new items we have been posting (and will be posting). The excitement is that I love them all. There hasn't been a single thing that I haven't wanted to just keep for myself. Of course, that isn't the plan. But, that is a good sign.
I am also a bit hesitant because every item that we have posted, and will be posting this week, is a bit more expensive than the items we started out with. The reason for this is simple - we found some wonderful, high quality stones at the recent gem fair we attended. We figured out how much each and every bead, chain and wire cost so that we could more accurately determine the pricing of our jewelry. And guess what? It turns out that we have been underpricing ourselves ever since we opened our etsy store!
We actually are not upset about this. Everything that we made was made out of inventory that Rosie purchased a few years ago - it had been stashed in her studio waiting for her to find the time to turn it into something lovely. So, we had a destashing of sorts...only we used our destash to make jewelry rather than to sell loose beads to others. And we made some lovely stuff too.
We will not be marking up any of those items in our store. They will remain the price that we have set - and some are even on sale to make room for new items. The lesson learned is don't ever sell yourself short. We are in this field because we love it. But, we also have to make a living to support ourselves and our families. Our prices are still very fair for the industry and it is nice to finally be confident in our pricing!
So, my advice for everybody is to snatch those sale and previously priced items now before they are all gone!
And Mother's Day is right around the corner...just sayin.
Wednesday, April 23, 2008
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